The Importance of Values in Business and How to Realize Your Own

The Importance of Values in Business and How to Realize Your Own

You might be wondering why the owner of a business support agency is writing about the importance of values in business. Who the hell am I to tell you how important your values are? Well, I’m one of the lucky few who has sat down and actually thought long and hard about what my values are. And I’ve experienced how aligning my values with my lifestyle has set me on a course towards success.

What are Values?

A few years ago, I didn’t know what it meant to have ‘values’, I mean, I thought I had them, don’t we all? But if you had to ask me back then what my values actually were, I wouldn’t be able to pinpoint them. I’d maybe rhyme off some generic terms like family, honesty, kindness, etc. but I wouldn’t really know what I was talking about.

How I Discovered my Values

In May 2014, I was lucky enough to be a participant in The Minerva Foundation’s Learning to Lead BC program. I was surrounded by 50 amazing women from all over BC, ranging from 19 years old upwards. We talked about values, leadership, success, trials and tribulations, community and connection.

This was one of the most pivotal turning points in my life.

The curriculum included a session on pinpointing our values. This was the first time that I’d really sat down to consider them. As participants, we picked about 3 words that we believed to be our values. Then we had to sit in silence and ask ourselves why it was a value. What was the underlying reason? If there was a reason, then that reason was the value – not the original value that we picked. Confused yet?

Here’s an example. I first chose financial independence. So I had to think why? Why financial independence? My answer, because I want to be independent. Ok then, why do I want to be independent? Why is that important to me? My response, because I want to be free. Why be free? My response – Why the hell not??!! It just makes sense.

That’s when I realized that my value was freedom. I couldn’t explain it. It just felt right.

The Importance of Values in Business

After repeating this process, I learned that my values are Freedom, Respect/Accountability, Community, Communication, and Love. (Find out more about here). Gaining clarity around my values made me realize what was important to me in life. I started to understand why I wasn’t happy at my old job, why certain things made me unhappy and subsequently, that something needed to change (the last part wasn’t easy!). When circumstances in your life do not align with what you value then you find yourself stuck in a rut, unable to move forward. Ask yourself the following:

  • What are my values? (repeat the steps above until you have 3 – 5 values)
  • In what way does my life align with my values?
  • What can I change to align myself with what I value?
  • How do the people that I surround myself with align with my values?

Once you are clear on your values, you’ll have a tough time continuing to lead a life where you are not aligned with them.

You don’t have to make big changes right away but taking small steps to align yourself will move you towards living a happier more fulfilled life.

And who doesn’t want that? 

As the Owner of a heart-centered business, I understand the importance of values in business. At Roche Online Business Services, we only work with clients whose values align with our own. When working with them, we do our best to ensure that the work we do for them speaks to their values. Helping them live their values allows them to live more fulfilled lives where they have the opportunity to create meaningful change in the world through the work that they do.

To find out more about how we can help your business stay aligned with your values, click below to schedule your complimentary consultation.