Top 5 Best Digital Nomad Cities To Work In

Top 5 Best Digital Nomad Cities To Work In

When people decide to pursue a self-employed career that harnesses the power and freedom of the internet, many will often associate that with what the sub-culture of digital nomads. So, we’ve compiled a list of some of the top best digital nomad cities!

A digital nomad is someone who combines their career and love of travel into one; working from anywhere and everywhere that has a solid internet connection. The most obvious choices for a career as a digital nomad involve digital marketing, virtual assistant work, public relations or freelance journalism.

The freedom that comes with not being tethered to a geographic location for work can be amazing. It’s most definitely an understandable aspirational dream for many.

Before you embark on your journey into the unknown, we have two tips to help you locate cities to work in as a digital nomad! First off, make sure you build a strong foundation of clients in your “home” city. By “home”, we’re referring to where you are presently working or studying, or the place where you have the strongest connections and networks. It could be the place you grew up in, for example. As with most things in life, once you’ve developed a solid client base, it becomes easier to get others.

Our second tip is to start off by choosing cities where you already know a person or two or if that’s not an option, to make it somewhere where you’d realistically be able to take the time to build meaningful connections with people in those cities. Having a connection or two may make it easier for you to find work and it never hurts to have someone show you around and help you get acquainted with your new home! 

Top 5 Best Digital Nomad Cities To Work In

This is a largely subjective topic; the draw will often be whichever lifestyle choices suit you, and many articles have criteria which rank cities based on their potential for work, cost of living, and of course, wifi and technology access.

With that in mind, we’ve selected five cities from five different digital nomad lists and elected to cover a total of, you guessed it: five continents! Asia, Africa, North America, South America and Europe.

So, in no particular order, here are five top cities to work in as a digital nomad…

Best Digital Nomad Cities

#1 Bangkok, Thailand

Thailand does extremely well on all digital nomad lists and repeatedly showed up while we were researching this topic. And how could it not: delicious food, endless entertainment a reliable wifi connections!

For more information on this city from the perspective of a fellow digital nomad, check out Nomad List.

Digital Nomad

By Barry haynes

#2 Cape Town, South Africa

Nicknamed Silicon Cape, Cape Town in South Africa is a well-established tech city with plenty of other things going on: stunning mountains, coastlines, beaches and great wineries. All in all, it’s a great choice and you’re bound to have a great adventure while working on the side!

Check out World Travel Guide for more information and links.

Best Digital Nomad Cities

By ReggaeWorld Costa Rica

#3 Puerto Viejo, Costa Rica

Though Central America’s latin roots are more associated with the South American continent, geographically it is part of North America. Costa Rica, though not as cheap as you may think, is a wonderfully jungle of a country with friendly locals and a ton of expats. 

For more details, see no 8 on Success Agency’s list for this gem of a town and enjoy the rasta-vibes!

Digital Nomad | Roche Online Business Services

#4 Medellin, Colombia

Medellin gets highlighted on many lists, too, and what we like about its mention on Chris the Freelancer’s blog is that his research is based on both reading and first-hand experience. He notes that Medellin, and indeed Columbia, has come along way in recent years.

For more information and links, take a look at Chris’ blog.

Best Digital Nomad Cities | Roche Online Business Services

#5 Berlin, Germany

The German capital is a city rich in just about everything. Though price-wise it can be beat by many other cities in Europe, its top-level tech and entrepreneurial credentials, combined with great history, nightlife and restaurants, position Berlin as a bucket-list city for digital nomads.

Mr Digital Nomad has even more to say about this city if it’s piqued your interest!

We hope this post has inspired you and if you’re a digital nomad who needs extra online business support, get in touch with us to see how we can help!

How To Search Engine Optimize (SEO) Your Blog Posts

How To Search Engine Optimize (SEO) Your Blog Posts

If you’re wondering how to optimize blog posts for search engine optimization (SEO), you’ve come to the right place! In a recent blog post, we spoke about how content marketing can boost your search engine optimization efforts and gave a brief introduction into the expansive topic of SEO.

This post will focus specifically on how to SEO blog posts, including good practices and the best SEO tips and tricks to rank your website’s individual blog posts. It is important to apply the same optimization best practices to your individual posts as you do to your main website pages. In fact, it may even be more beneficial for you to focus on these individual pages as they will target specific topics, features, goods or services that you provide. These individual pages often have higher conversion rates than your home or about pages and since they’re more specific, they are likely easier to rank for, as you will be targeting long-tail keywords as opposed to broad phrases.

For example, “digital marketing” is a broad term that is non-region specific nor non-industry specific. The keywords “digital marketing for Vancouver landscapers” is far more specific (i.e it targets longtail keywords) and consequently far less competitive. Note: it is definitely worth remembering that some phrases are easier to rank for as they are rarely, if ever, searched for. These are the phrases targeted by unscrupulous companies to attract potential clients by promising first-page rankings.

How To Optimize Blog Posts For SEO

There are many points which should be adhered to for each and every page and post on your website. Rather than go through these individually, we’ll focus first on the WordPress plugin Yoast. If your website isn’t built on WordPress, you can still read what SEO factors the Yoast plugin helps with in this blog and then apply them to your site accordingly as it’s still very much relevant.

Yoast

Yoast is a WordPress plugin that adds fields for you to complete the SEO for your pages and posts. As you fill in each, it uses a traffic-light grading system (green, amber, red) to score your completed SEO elements. The better your optimization efforts are, the more green and amber you will see. It provides information to help you complete every element and also tips on how certain elements work together. It is very intuitive, excellent and a proven way to help improve SEO efforts.

It also has a great newsletter with additional helpful hints and blog content about SEO topics and industry developments.

It is worth noting that there are other SEO plugins, but this is the one we use, know and understand the most. While we think it is great, if it’s not for you, be sure to do your research and check out the other plugins available in the WordPress eco-system.

Keywords (Content & RankBrain)

There are many tools available to assist with keyword research. For those with a Google Adwords account, you may be familiar with Keyword Planner and Keyword Tool. Should you use any of the other numerous SEO apps available, (Moz, SEMRush, Bright Local, etc), they all have their own keyword tools that allow you to target top-searched phrases for your product, service or industry.

The top-three ranking factors for Google are as follows:

  1. 1/2 Links
  2. 1/2 Content
  3. RankBrain

Google has not yet divulged whether content or links come first or second in importance on the list, just that they are the two most important factors. Following those is RankBrain, which is Google’s machine learning (artificial intelligence) aspect of its overall algorithm.  

Keywords (content) and RankBrain are, though different elements, intrinsically linked together.

Keywords should always match the products, services, industry or information you are wanting to rank for, and as Yoast will assist with, are the words you want to have consistently on each page or post. For example, if you are writing a blog post about a new tea flavour you are selling, the word “tea” should appear in page title, url, the meta data (info that appears in the search results under the link), page headings, page copy, and also in information for the related images. 

What RankBrain does is learn how searcher intent uses different words and thoughts to find that one keyword/product/service. This semantic way of returning search results is much better for copywriting as it allows content to read more naturally while containing many related keywords. It also does a great job of ensuring that a page doesn’t have the same word repeated too often and read unnaturally.

Some keywords related to tea might be:

  • Teas
  • Hot drinks
  • Refreshing drinks
  • Breakfast drinks
  • Drinks to relieve indigestion

By having content as one of the main ranking factors, Google is essentially asking us to “write often” on our websites and is promoting content marketing as an essential element of search engine optimization. Essentially, you should see it as building more pathways to your website: the more ways there are to reach your website, the more likely you are to be found by people searching. And when people are searching, they are at a point in the sales funnel when they are about to make a purchase or buying decision.

Another great reason for writing frequently is, as the consultant and marketer Simon Sinek points out, “People don’t buy what you do, they buy why you do it.”

Linking

“Nobody is going to link to an About page,” said Neil Patel, owner of Kiss Metrics. Not only is he correct but he, like Sinek above, is espousing the benefits of content, content, content. By publishing regularly you can do two things: create regular content that generates inbound links through its quality and relevance to your brands, topics, or services. It also create links to relevant, high-authority websites. Google very much likes to see both of these as part of your link-building plan.

Don’t sit and wait, however, for all the links to come to you. Often the Field of Dreams myth prevails: “Build it and they will come.” Ultimately this is the goal but until you have generated a strong reputation and a large enough audience, you will likely have to ask relevant websites to link back to your content.

Not only are content and links the two most important variables of the ranking algorithm but they are intertwined: one generates the other. And this is what Sinek and Patel’s quotes get to the essence of!

Social Sharing

The jury is out on whether social interactions (on Google, at least. Bing has been forthcoming with the fact that social signals play a part in its ranking algorithm). But do social signals play a part in search rankings?

This is a major area of study and conjecture, and without wishing to sound like we’re sitting on the fence, the answer is both yes and no.

There are many easy ways to gain social signals so simply posting links is unlikely to have a direct impact. However, if your brands are very active on social media with engaged and honestly acquired followers, Google will see this positively. If your content is shared for being informative, educational or entertaining, it’s also going to have a positive impact, most likely, because shares are the result of page views and various other metrics Google analytics can measure and use in SEO rankings… If people are reading your content, staying on the page for a while and going elsewhere within your site, then this is good for ranking. More shares = more eyeballs on your site.

Ultimately, you should always focus on creating quality content and engaging honestly with your social followers and SEO will (should!) take care of itself.

Here’s a useful article from Search Engine Journal. There’s plenty more out there too…

These SEO tips and tricks will help you rank your content and homepage for all manner of keyword searches. Optimization is not a dark art, as some believe, but rather a series of points that need to be regularly checked off as part of your business’s operating procedure. If you continually follow the best practices, as highlighted here in our other SEO article on content marketing and on the web you will, in time, be successful and rank higher.

If you want help optimizing your website or blog, contact us to find out how we can help!

Improving Your SEO With Content Marketing

Improving Your SEO With Content Marketing

Search engine optimization (SEO) is a set of holistic best practices aimed at getting a website, or specific pages of a website, ranked as highly as possible in search results.

Before we dive into a focus on the benefits of content to your SEO efforts, we will provide a brief outline of search optimization to serve as an introduction, and provide the context for why content is central to a strategy.

A Very Brief Intro to SEO

On-Page & Off-Page Optimization

There are two branches to search engine optimization: on-page and off-page.

On-page optimization refers to all the signals you send out to search engines from your website and relates to your content, the website’s architecture and layout, and the HTML elements of website design.

Off-page relates to the signals the web sends back to your site. These include trust, backlinks and the social media conversations around your content.

The two together determine how search engines rank your website/web pages.

Search Engine Land released this wonderfully helpful document called the Periodic Table Of SEO Success Factors.

The Three Most Important Ranking Factors For SEO

Search engines are constantly updating their algorithms, of course, but certain elements will always be important. In 2016 Google’s Andrey Lippatsev said the top two factors (but didn’t disclose the order) are content and backlinks.

The third is RankBrain, Google’s machine learning element, which helps it understand searcher intent; in essence, keywords that are related to topics. This is why when writing your content it is important to consider related terms for your target keyword(s) as RankBrain will reward good writing — writing that speaks to people naturally, rather than stuffing keywords into text.

This intro provides context to SEO and its relationship with content and begins to answer the question…

Why Is Content Important To SEO?

Its importance spans almost all elements of search engine optimization:

  1. It allows you to regularly target your keywords with useful and insightful content
  2. Providing valuable content will build trust with your audience. Search engines can use such elements as time on page, pages per session, and bounce rate, to measure this.
  3. Good content will get linked to by other websites, much like we have linked to other websites in this blog post. And potentially be shared and discussed on social channels.
  4. Search engines like to see websites being regularly updated, another trust-building element.
  5. Each new post allows you to constantly create quality HTML elements: URLs, page titles, metadata, internal and external links, and optimized images, for example.

Become An Authority

Beyond its relevance to search optimization, blogging regularly promotes you as an authority on your subject. Honest and genuine content — writing that seeks to inform, educate and entertain — helps you craft your story, personifying your business and allowing you to talk to your audience in a way they understand and value.

You can also target your content efforts to every stage of the buying process. There is nothing like informative and engaging content to usher your audience along the path from attracting to converting.

Link: https://linchpinseo.com/understanding-the-buyers-journey/
If you haven’t done so already, create buyer personas of your ideal target audience to help you craft your writing for your audience.

A Note About Social Media & SEO

While there is plenty of debate over whether social actions such as likes, shares, and retweets, for example, are factored into search engine algorithms, there is no debate that writing good content which gets shared and read is helpful for SEO. If all social actions were meaningless, there would still be huge value in the additional traffic generated by a healthy, active and engaged social media following. 

How To Build Backlinks

The goal is to build a strong reputation, critical mass of content and audience on your subject so people link to your writing.

Before this, though you will need to proactively seek links through outreach. This involves contacting relevant websites: suppliers, clients, and local/topic-related bloggers, for example.

Another useful strategy, especially for businesses that serve a local area through a bricks-and-mortar establishment, is to use tools such as BrightLocal to build directory links and citations. The more your name, address and phone details are consistent across the web the more search engines value your website.

Be wary of any SEO companies offering ‘x’ links per month. As with anything you do – on or offline – always remember quality trumps quantity. A useful free tool to check the domain authority of a website is the Moz Bar. Domain Authority (DA) is a way of measuring a website’s reputation. The higher its DA the greater value its link has in terms of sending a signal to a search engine for your ranking.

Get AMPed: A Fourth Major Ranking Factor?

Google has over the last couple of years been pushing Accelerated Mobile Pages (AMP). This is, claims the project, about making the web better. It’s certainly about making it faster, the claim it’s better is up for debate, and you can read about that here on the Yoast blog. AMP effectively strips out lots of fancy design leaving just the words to make a page load times quicker for mobile. Page load times have long been important for SEO, and Google is a big fan of AMP, helping it rank on mobile searches and News results. GT Metrix is a useful tool for analyzing files which may be affecting website performance.

While we are on the subject of Yoast, it is an incredibly useful WordPress SEO plugin that is intuitive to use and guides you through all the on-page elements of optimization.

The Formula For Good Content Marketing

While this is easier said than done, breaking down all the above into this formula makes it easier to digest in a bite-size chunk

Value+Time+Frequency+Good Html = Authority, Trust, Engaged Audiences, Backlinks

Roche Online Business Services Can Craft Your SEO & Content Strategy

This may seem overwhelming but it needn’t be like that. If you are wanting to learn more about search engine optimization and a content marketing strategy then we can help. We can arrange a free consultation and analysis of your website and business goals

Useful SEO Links For Further Reading

Yoast

Search Engine Journal

Search Engine Land

HubSpot

Moz

How to Take a Virtual Retreat

How to Take a Virtual Retreat

In a world of connectivity, devices, rolling news and constant updates the stream of information can sometimes overwhelm. Taking a virtual retreat, a break from technology, is essential for us to focus without interruption during the work day, and an extended break away from work is essential for us to recharge. However, with the fear of what we may miss sometimes holding us back–new clients, and great new contract, or important information–this is where a Virtual Assistant come to the rescue.

By working with a Virtual Assistant, and forming a trusting and strong working relationship, you can build a partnership that allows for essential time away from technology and enjoying cocktails in the tropics! Find out more on how to take a virtual retreat. 

 

The Importance Of A Virtual Retreat

A US study from 2016 suggests the average Smartphone user touches their phone 2,617 per day. That equates to 109 times per hour or, accounting for an average of eight hours sleep per day, 164 times per hour. That seems to transcend the need for communication and information access and enter the realm of obsession.

But there is hope… According to market research firm GfK, Canadians are among the world’s most empowered consumers when it comes to putting down our devices and just saying “no!”.

 

Four Reasons Why A Digital Detox Or Virtual Retreat Is A Great Idea

The following reasons for a virtual retreat were researched from a number of articles. The two main inspirations are this one from Becoming Minimalist and this in Silicon Republic. Each one lists more research papers and links, and ideas for a full 30-day digital detox if you feel like really switching off from the grid!

 

Reduce Stress & Improve Your Mental Health

The fear of missing out (Fomo) is, according to research, a modern psychological phenomenon that can be linked to the rise in social media channels and connectivity. While we agree this has amplified the issue, those of us old enough to remember a time before social media and hand-held devices will remember fearing missing out if, for example, all your friends were playing together while you had to remain at home to spend time with your family–what a drag!

It is well documented that putting aside Smartphones and resisting the urge to check Facebook, which leaves some people with feelings of jealousy, would help reduce stress levels, notions of jealousy and inadequacy and, therefore, promote better mental health.

 

Improve Physical Health

Text Neck, a condition resulting from spending too much time looking down at screens, is definitely a modern phenomenon. But anything you can do to get out and about and away from devices, especially if it’s physical exercise, will leave you feeling better physically and, most likely, mentally.

 

Boost Productivity & Creativity

As has been noted in the introduction, we are so distracted by our phones during our working day (I’ve used mine during the writing of this to check on sports scores! *reaches for phone, Google’s definition of irony*) that switching it off, muting it, and going back to it at two or three defined points in a day can refocus our attention and make us more productive and creative as a result.

Reduce Dependence On Technology

Do you remember when you could recall phone numbers from memory? This may not be the best example as our phones have rendered this mainly obsolete, thereby freeing up capacity to remember other information.

However, research states people refer to Smartphones and search engines to find recipes, answer to questions and directions, for example. An overt dependence on anything, technology or otherwise, is not a positive.

 

Hiring a Virtual Assistant To Aid a Virtual Retreat

There is seemingly an inherent irony in this sub-heading which could be interpreted as “stop your addiction and let us be addicted for you!”.

But this is not the point. By stepping away from technology, apps and devices which bare an unnecessary time-drain as a business owner you will become more successful. Your job is to focus on what is important, our job is to run and manage the technology to free up your time.

We at Roche Online Business Services employ this tactic ourselves. You may have noticed if you email us during the working day you receive an automated response to say that your email has been received and we shall reply within 24-48 hours. This is intentional as it allows us to focus on the tasks at hand, prioritize our time, and deal with inquiries and clients in a triaged manner.

This is proof-positive we practice what we preach, so let us help you help yourself. If you want to hire an Online Business Manager, Project Manager or Virtual Assistant–so that you can take a Virtual Retreat without worrying about your business suffering–contact us to book you complimentary consultation.

The Challenges of Managing a Virtual Team

The Challenges of Managing a Virtual Team

Technology and the proliferation of communication tools have shrunk the world and made possible global virtual teams. This has brought many benefits but there are also many challenges to managing a virtual team.

Four Major Challenges of Managing A Virtual Team

In this post we will highlight four common issues often raised by people when discussing the challenges of managing a virtual team. Without doubt effective communication is paramount.

 

Communication, Communication, Communication

In the aftermath of losing the brilliant Stephen Hawking, this quote of his is both relevant to the topic and worth remembering:

“For millions of years, mankind lived just like the animals. Then something happened which unleashed the power of our imagination. We learned to talk and we learned to listen. Speech has allowed the communication of ideas, enabling human beings to work together to build the impossible. Mankind’s greatest achievements have come about by talking, and its greatest failures by not talking. It doesn’t have to be like this. Our greatest hopes could become reality in the future. With the technology at our disposal, the possibilities are unbounded. All we need to do is make sure we keep talking.”

Some of the benefits of being in the same office include the ability to speak to your team without necessarily having to leave your chair, or having the ability to go out for lunch or after-work drinks to help with the bonding process and camaraderie. To help counter this it is essential to have regular meetings with your team over Skype, or similar technology, either individually or, better yet, all together if logistically possible. Meeting and speaking with your fellow team members, albeit virtually, is a great way to bond, allay concerns, share knowledge and train staff.

 

Access To Expertise

Though a virtual team can theoretically supply you with the best the world has to offer, it can still be difficult to find specific skills or people with the requisite experience to carry out the tasks. Moreover, having the expertise you need, when you need them can be incredibly useful.

While having those expertise on hand in your office is great, having them in the same country or timezone can be just as handy, but what if those expertise are 10 hours behind? They may be asleep, just putting the kids to bed or out for dinner – in other words, not available when you need them. This isn’t anyone’s fault, it’s just a fact of managing a remote team. Finding workable solutions that allow people time to have a life (what a luxury!) are essential in overcoming the challenges of managing a virtual team.

Using apps like Slack can help by creating a virtual meeting room of sorts. Communication tools like this are a much better format than email threads where it is far easier to lose track of a conversation or forget to ‘reply all’ for example.

 

Lack Of Training & Support

Delivering training to a disparate team clearly has its challenges. The only viable option is to deliver it online, and even doing this live and, therefore, collaboratively can be challenging depending on the timezones in which your team members are located. Training and ensuring your team has the skills it needs to carry out tasks to the best of its abilities is essential to producing top-quality work for your clients or your business.

Support is often an extension of training, as largely more support is required when people need help completing a task. The best ways to work around these issues revolve around communication and creating regular meeting times. Regular communication ensures work timelines are on track, skill shortages can be addressed and training administered.

There are a number of ways you can work around these challenges of managing a virtual team.These including using apps like GoToMeeting that are great for training webinars. This allows users to log in at specified times, or afterwards to watch a replay. Skype and Google Hangouts are two tools you could use for regular online chats, as has been mentioned, to keep in touch and have face-to-face communication individually or as a team. Without wishing to over egg the pudding, regular communication in critical.

 

Lack Of Trust & Transparency

Is work actually being done? Is research being carried out effectively? How will I know if writing is just being copy-pasted or not? And so it goes… These are some of the many recurring questions that people ask when faced with trust and transparency when it comes to the challenges of managing a virtual team.

It can be quite easy, for example, for people to check off work and tasks as completed if it doesn’t need to tracked or signed off upon until it’s submitted. Then, in stereotypical undergraduate mode, it can all be reeled off, last minute, resulting in errors, poor research and sub-standard work.

Staying on top of ongoing work, in a manner that’s not intrusive or inherently misstrusting of remote employees, eases concerns around trust and transparency and is ultimately good practice. When managed effectively this promotes a strong bilateral relationship.

Though difficult, and never 100% effective, the hiring process should be viewed as an early step in this process, as should a good company culture: freedom to work as you need, good remuneration, and regular and positive feedback are some examples. In short, the better people are treated the better they will treat you and therefore perform in their work.  

 

Communicate Effectively – The Key To Managing A Virtual Team

Effective communication is the key to success when it comes to the challenges of managing a virtual team. Pretty much every other issue, including the three highlighted above, are consequences of poor communication. Nail your communication, and you’ll limit the issues.

Being able to draw upon a global talent pool located in different timezones can bring the best the world has to offer on a 24-hour work schedule. But managing a virtual team, who may speak many different languages, have different skill sets, gaps in knowledge, and training needs can bring with it communication barriers.

Understanding and embracing the diverse nature of a remote team in order to communicate effectively is paramount in dealing with the many challenges of managing a virtual team.

Free consultation: Want to find out more about how an Online Business Manager can help your business? Click below and contact us to schedule your complimentary consultation. 

The Pros & Cons of The Pomodoro Technique

The Pros & Cons of The Pomodoro Technique

Developed in the late 1980s by Francesco Cirillo, the Pomodoro Technique is a time-management tool which uses the classic kitchen tomato timer to break tasks down into bite-size chunks. Traditionally these periods last for 25 minutes and are followed by a brief break of three to five minutes.

But this not being the 1980s you may not have a tomato-shaped timer knocking around in your kitchen. It may now reside in the Thrift Store with your synth-pop vinyls, but fear not, as this being the 21st century there is indeed an app for that.

Check out Tomato Timer or this blog which highlights the 12 best tomato timer apps. It seems that there may be more apps than variety of tomato.

You can read more in the following link about how to implement the Pomodoro Technique, and find out if it is for you. This post will focus on its pros and cons.

The Pros Of The Pomodoro Technique

Improved Focus On Tasks

By accepting you have 25 minutes (or whatever amount of time you choose) to focus on getting as much done as possible, it becomes easier to mute your phone, close email and instant messaging clients and focus solely on one task for the allotted time. When your timer goes off, you know you can check messages, grab a drink or snack, or get a quick breath of fresh air.

It’s often reported this is a great way of tackling the bigger, perhaps more boring, tasks you need to get off your plate, as chipping away at these in more manageable chunks makes it seem a less onerous task. Once you’ve completed one pomodoro, you can check it off on a tally sheet. This, as luck would have it, is a perfect segue to…

Recording how you spend your time 

…Yes, pro number 2. The benefit of recording your time cannot be understated. It gives an indication of how long similar tasks will take, how long you have actually worked that day, and if you are self-employed, for how much time you should be billing your clients.

There’s also a great psychological benefit to checking off work; it’s a process known, wonderfully, as chunking.

Regular breaks

We mention in a previous post on Roche Online Business Services (in a post titled 5 Ways To Improve Productivity) that taking regular breaks is great for helping us learn and focus. This article in Psychology Today further reinforces that by highlighting the many benefits of regular breaks. These include that regular breaks can help reduce decision fatigue and improve creativity and productivity. Ultimately these are two sides of the same coin (in many ways it’s a five-sided coin!) but the psychology is solid: stepping away from work, a conundrum, or a screen (or all three at once!) can have a lot of benefits to your workrate.

All of us will be familiar with this problem. How often, when trying to recall a fact that is on the tip of your tongue, does the answer come to you once you’ve stopped searching for it? Once you refocus, start chatting away about something else, then all of a sudden the fact you were racking your brain for not long ago suddenly reappears. This interesting article reports this phenomena happens more often to bilingual people.

The Cons Of The Pomodoro Technique

It Can Impede Your Creativity

Creative thought is not necessarily an easy process to fit into a strict time-management schedule, which means pursuing the Pomodoro Technique may not work. Though it is a romantic myth creativity just pings like a lightbulb moment, it should still be pursued with discipline, like any form of writing or work.

However, expecting to be able to work through a creative project or issue in the same way as going though your email inbox is a misnomer. It could take numerous pomodoros (25-minute time frames), and hundreds of napkins of ideas and notes to get you to the point of needing to write with disciplined focus. So by restricting yourself to time intervals where nothing but a few ideas have been generated could have an adverse psychological effect, making you feel nothing has been achieved, thereby forcing you further from your goal, perceived or otherwise.

The Pomodoro Technique Is Too Inflexible

Anyone who has a role with a diverse workload prone to numerous interruptions from staff, clients and phone calls will understand exactly what we mean. Ultimately, it may just be impossible for you to start a timer and shut off the outside world. If so, it’s hard to imagine the Pomodoro Technique working for you.

The Pomodoro Technique Has Too Many Short Breaks

As has been mentioned earlier, there are many benefits to regular breaks. And while you can interpret the Pomodoro Technique however it works best for you (longer pomodores than 25 minutes, fewer breaks etc), there is no doubt that for some people too many breaks can interrupt flow, focus and a train of thought. It may be that even deciding not to take the break won’t be enough — if the timer blaring its alarm is enough to break your train of thought then the damage is already done!

The Pomodoro Technique In Conclusion

Ultimately there is no right or wrong way to manage your time. As with all things it is about what works best for for. By shining a light in the Pomodoro Technique we hope to have introduced you to a process you may find useful, either in its traditional method or by employing longer pomodores, fewer breaks or longer breaks when they come along.

But if this post has whetted your appetite to learn more about time management techniques then great, as the purpose of this, and indeed any post, is to make people think.

Thanks for reading.

If you find a particular task hard to focus on, it could be that you don’t enjoy that task. Consider hiring a virtual assistant or skilled contractor. By contracting out the work, you’ll save time and stress and be free to focus on the tasks that you love doing!