A new client of ours, Barbara Cameron Pix is a fabulous and talented globe-trotting food and travel photographer that is embarking on a new journey around the world. Read on to learn all about her journey as a solopreneur and why she decided to bring us on board…
Barbara, tell us a little bit about your business…
After ten years as a professional photographer specializing in business branding photography – food, architecture, corporate headshots, products, etc – I recently decided to shift gears and transition into a global food & travel photographer and blogger. It’s like starting all over, and my vision is big and exciting!
At what point did you decide to hire a Virtual Assistant?
Deciding to do it and actually doing it are two different things. I’ve known for a few years that I needed to get out of my own way and outsource some of my business tasks so that I could focus on what I do best. But as a solopreneur, it’s a big challenge to let go of the reins! In 2017 I had a VA help me build a brand new website, and then it got hacked…twice! I rebuilt it myself the first time but didn’t have the motivation to do it again. And in fact, that second hack was the final impetus to change career direction… if I had to rebuild my website, why not re-brand now? That was a bigger job, and one I knew I couldn’t do alone. But I didn’t have the budget to hire a full-service marketing firm or employee. So I looked for a competent VA to help.
Why did you choose Roche Online Business Services?
There’s just something about Debbie! 🙂 Seriously, I had worked with two previous VAs. The first one was great but didn’t stay in business. The second one didn’t work out too well. So I was cautious about committing my business to another VA. I wanted a long-term partner who understood me and my vision and who could get to work quickly to help me realize my goals. I researched and interviewed three potential partners, and Roche Online Business Services definitely came out on top!
Debbie’s quick and professional response to my initial outreach, and her quick understanding of my bigger vision and immediate tasks won me over. Plus, the price was right! The pricing packages are clear, concise and right within the budget range for a solopreneur.
In what way do you think that having a Virtual Assistant has helped your business grow?
In a very short period of time, I have seen a big uptick in website visitors, email marketing subscribers and social media followers. Those are the tangible benefits. But more importantly, I feel confident that I have found a real marketing partner, I feel supported by a team who is on my side, as excited for my growth as I am!
What has been the best thing about working with Roche Online Business Services?
I just love how fast Debbie and her team were able to grasp my bigger brand vision and immediate needs, and get to work to implement. They are smart, professional and super-efficient. They get more quality work done in an hour than I could ever imagine. And they communicate so well, I always feel on track.
What would you recommend to other businesses who might be looking to hire a Virtual Assistant? What should they look for? How should they prepare?
First, let go! You really do have to get out of your own way. Just because you can do or have been doing everything in your business doesn’t mean you should!
Prepare by first creating your vision and goals. Knowing that, a good VA will be able to lay out a clear path of strategies and tactics to help you get there.
Also prepare by looking at the things you do on a daily basis that you don’t like to do! Or the things that you procrastinate on, you know, the action items that get delayed and delayed and delayed. Voila, those are the things you should outsource!
And then start looking. You don’t have to look too far, because Roche OBS is truly a valuable partner. But if you insist… look for professional communication first because this is a relationship and all relationships thrive on good communication.
What’s your main business goal for 2018?
I will be recognized globally as a food & travel photography influencer!
We hope you learned a little bit more about how a virtual assistant can help you and your business!